The Simming Ecology:

The Sims 4 Community's Content Creation as a Writing Ecology

Simming, defined to the left, occurs in an environment with interconnected, dynamic influences that shape the course of content creation. These influences are socially negotiated, and can be made visible by ecological Writing Studies theory. This Writing Studies project envisions The Sims 4 network's production as an "ecology" through updating and applying Marilyn Cooper's Ecological Framework.

A human icon stands in the middle of the frame with a speech bubble above them. The bubble has the icons for YouTube, Twitch, and Twitter inside of it. Straight and curved arrows point to and away from the speech bubble, indicating the interactive, social work of composing through the ecologies systems. The arrows point at people figures with a lightbulb--symbolizing the system of ideas, an arrow in a target--symbolizing the system of purposes. Additionally, some of the figures have 'like' symbols inside of speech bubbles alongside money symbols--symbolizing the system of interpersonal interactions. Finally, a couple arrows cross through a graphic of a computer and a digital interface screen--symbolizing the system of materials. For more information on these systems, click the image.

The Sims may be a single player game, but its fanbase is anything but solitary. Frequently referred to as a "community," the group of people who practice Simming produce content with and about The Sims games. Additionally, this network continues to gain steam. Mainstream publications like Buzzfeed, ABC News, Forbes, and AJ+ feature content and tap into trends that Simmers created and negotiated. Multiple Sims-dedicated YouTube accounts passed 1 million subscribers in the last twelve months, and many more make enough revenue to allow content creators to "Sim" full-time.

For these composers, building and maintaining the community that gathers around their posts is an integral piece of the writing process and not simply an act of disseminating a message that they've formed previously on their own. The interconnected network that Simmers inhabit is a kind of mixing bowl from which compositions emerge. Therefore, productions emerge from the environment itself, shaped by the interconnected influences at play.

What does this tell us? That "Simming" content creation (which I examine as a kind of writing) has captured the attention and interest of many. It seems to entice hopeful participants with comforting images of writership, presenting Simming as an escape from loneliness, as fundamentally playful, and as an opportunity to gain influence. Some of these notions are radically different from previous ideas of what it meant to be a good writer, and the recognition of collaborative influences in popular Simming content challenges solitary models of authorship.

A human icon stands to the left. In the middle, there's a question mark, and on the right, there's an icon representing a computer. On the icon computer's screen are simplistic, small figures meant to represent Sims gameplay: a house, some buildings, people, and plumbob-reminiscent diamond